Frontiers in Service

Paul, Yany, & Clay,

Paul, chatting with you on Wednesday about the 2025 Frontiers in Service was so interesting. The event sounds very unique and exciting compared to many of the industry audiences I normally speak too. I'm so thrilled to be entrusted with your audience of peers.

I spent some time today crafting a session descriptions for both of speeches we discussed: the Loyalty Loop and Digital Doppelgänger(s). You'll find both of those below. I'm excited to collaborate on crafting a truly insightful event!

You'll also find an overview of the event experiences we've created for over 250,000 attendees in the last decade. You'll find my fee information at the end of this document.

I look forward to making next year's event memorable, inspiring, and action-packed!

This is going to be great!

Andrew Davis
(617)290-0480

Artificial Intelligence feels like magic.

Draft a smart prompt, and presto! ChatGPT assists in synthesizing complex service research, crafting polished journal submissions, and even designing strategies for marketing experiments. With tools like Anthropic's Claude, researchers can refine intricate customer models, analyze patterns in service ecosystems, or respond to complex data inquiries with speed and precision.

But most AI-generated research papers, strategies, and content are generic at best—and nonsense at worst.

That is—until you start building your Digital Doppelgänger.

Your Digital Doppelgänger is your AI-powered creative collaborator. Your virtual twin.

They're your brainstorming partner, data analysis assistant, and academic writing confidant.

In this exhilarating 45-minute session, Andrew Davis (and his own Digital Doppelgänger) will show you how to build an AI-powered collaborator tailored to augment your specific expertise in service research. He’ll walk you through the four-step iterative process one marketer used to augment their unique  style, reclaiming 39 valuable working hours. You’ll also witness how AI can inadvertently destroy trust and discover the one principle you need to safeguard against it.

Most importantly, Andrew will demonstrate why AI has the potential to make you more valuable than ever in the service research field.

So, are you ready to create your first Digital Doppelgänger?

We spend a lot of time telling clients, colleagues, and stakeholders how innovative or distinct our services are. But conduct a search for any of our offerings, and it becomes clear: we all sound the same. It’s time to stop telling people we’re different—and start showing them.

It turns out, one of the most effective ways to drive meaningful impact isn’t by filling funnels with low-quality leads or creating elaborate sales campaigns. Instead, it’s by leveraging our most valuable asset: our existing clients. Enter the Loyalty Loop—a strategy designed to harness the power of service excellence to drive a steady stream of high-value, high-margin opportunities.

The Loyalty Loop capitalizes on key moments in the customer journey—moments that build anticipation, spark inspiration, and amplify trust. By rethinking how we serve and delight existing customers, we unlock a ripple effect of new demand, sustained loyalty, and organic growth.

In this dynamic, hour-long keynote, bestselling author and marketing expert Andrew Davis will share actionable strategies to turn service moments into business momentum. You’ll learn how to leverage psychological triggers in the service journey, master the honeymoon period to solidify trust, and create memorable experiences that inspire referrals and retention. Whether your goal is to boost demand, enhance awareness, or amplify the lifetime value of a customer, the Loyalty Loop offers a research-backed framework for sustainable growth.

You’ll leave inspired to rethink how service quality drives value—not just for your customers, but for the entire service ecosystem.

Are you ready to embrace the Loyalty Loop and transform the way you think about customer relationships?