Farm Journal Breakthrough 2025

Susan & Heather,

Chatting with you about Farm Journal Breakthrough 2025 was great. The event sounds like such fun, and I love all the creative thinking that goes into making a VIP event like Breakthrough such a success.

I spent some time this afternoon crafting a session descriptions for The Cube of Creativity and the Curiosity Factor, which you'll find below. I'm excited to collaborate on a truly insightful meeting!

You'll also find an overview of the event experiences we've created for over 250,000 attendees in the last decade. You'll find my fee information at the end of this document.

I look forward to making the 2025 event memorable, inspiring, and action-packed!

This is going to be great!

Happy Holidays!
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Andrew Davis
617)290-0480

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We all want bigger budgets, more resources, and more time! You’d love to avoid the endless fight for results amidst a challenging ag economy, layoffs, and budget cuts. It feels impossible to do more with less—but what if embracing those very constraints is the secret to success?

It turns out that teams who embrace limitations fuel growth, evolve faster, and deliver outsized results. The truth is, constraints breed creativity!

In this exhilarating 47-minute session, Andrew Davis will reveal the Cube of Creativity—four creative constraints you can add to any marketing or sales strategy to drive better outcomes faster. You’ll discover how one non-profit turned a shutdown into millions of dollars in donations. Learn how a team facing massive limitations created a best-selling book. See how a business uncovered breakthrough insights by exploring unexpected sources like SEC filings.

You’ll even hear how simple constraints transformed a multi-million-dollar business overnight, insights directly relevant to ag brands and agencies navigating today’s economic headwinds. More importantly, you’ll walk away ready to apply intelligent constraints to your work—driving innovation, reducing burnout, and delivering the breakthrough results your team or clients need.

Are you ready to embrace the constraints and spark your next big breakthrough?

Attention in today’s ag-focused world is harder to capture than ever. Farmers, ranchers, and producers constantly tell us they don’t have time. No time to open your emails, click on your video ads, attend your webinars, or read your meticulously crafted whitepapers.

However, these same producers can binge-watch two seasons of Yellowstone in a weekend, spend hours perfecting their tractor GPS settings, or dive deep into a neighbor’s soil moisture reports over coffee. Where’s the disconnect?

Maybe, in our quest to make our marketing consumable, we’ve eliminated every element that makes it interesting.

The most successful brands and agencies in the agricultural industry aren’t worried about how polished their content is. Instead, they apply two infinitely powerful psychological phenomena to catch, keep, and capture their audience’s attention.

In this exhilarating 60-minute presentation, former television producer and bestselling author Andrew Davis will challenge you to think like a reality TV editor. He’ll reveal five transformative techniques that ag brands like John Deere, Pioneer, and Merck Animal Health can use to transform their content from boring to brilliant. More importantly, you’ll learn the simple secret to creating endlessly engaging campaigns that cut through the noise.

What’s the secret? You’ll have to wait and see.