BAM Marketing Congress 2026

Steven and Jean-Baptiste,

It was great speaking with you about this year's BAM Marketing Congress! I love the philosophy behind how you curate speakers, and have branded the event over the last fourty-four years! It's such a treat to spend time curating an agenda of people who help marketers genuinely look forward, not just reflect on where things have been. The mix of manager-level practitioners, C-suite leaders, and tech founders makes for a really dynamic room, and it's clear the community you've built around these plenary sessions is something special. (Carla, Ann, and Mark have all raved about the event you produce.) You should be proud.

After our conversation, I spent some time thinking about the best fit for a morning session, and I'm excited to present these two options: "The Cube of Creativity" and "The Magic of AI." For the AI session, I'd focus specifically on the zero originality point and algorithmic convergence, concepts that are especially relevant for the marketers, agency leaders, and tech founders in your audience. For the Cube of Creativity, I think the idea of embracing constraints as a creative engine is exactly the kind of forward-looking, practicla marketing insight BAM is known for.

Below, you'll find the session descriptions we crafted for the event as well as everything that's included in our fee. You'll also find an overview of the event experiences we've created for over 250,000 attendees in the last decade.

I'm looking forward to making this year's Marketing Congress a truly memorable experience for your community!

Let's do this!

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Andrew Davis
(617)290-0480

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Artificial Intelligence feels like magic.

Draft a smart prompt, and presto! ChatGPT conjures up your campaign briefs, crafts your email sequences, and devises your content strategy. Ask Google's Veo 3 to produce your next video campaign. Commission Suno to score your next brand spot. You can even get Google's Gemini to handle complex client inquiries!

AI is truly awe-inspiring.

But here's the uncomfortable truth facing every marketer in Europe right now: when everyone uses the same AI tools, trained on the same data, fed the same prompts... the output converges. Your brand starts to sound like your competitor. Your agency starts to sound like every other agency. Welcome to the zero originality point.

That is, until you start building your Digital Doppelgänger.

Your Digital Doppelgänger is your AI-powered creative collaborator. Your virtual twin. They're your brainstorming partner, confidant, strategic advisor, and the antidote to algorithmic convergence.

Your Digital Doppelgänger isn't just AI.

They are IA, Intelligence Augmentation.

They don't replace your expertise.

They amplify what makes you, your team, and your brand distinctly irreplaceable.

(Of course, they have the power to destroy too.)

In this exhilarating plenary session, Andrew Davis (and his Digital Doppelgänger) will show marketing leaders, agency heads, and tech founders how to build AI-powered creative collaborators that actually sound like you. He'll reveal the four-step iterative process one savvy marketer uses to augment their unique creative voice, saving 39 valuable working hours. You'll witness AI's power to destroy brand trust, and learn the only way to avoid it.

Most importantly, Andrew will demonstrate why, in a world racing toward algorithmic sameness, the right Digital Doppelgänger can make you more valuable than ever.

So... are you ready to escape the zero originality point?

We all need bigger budgets, more headcount, more time! You'd love clearer data, fewer compliance headaches, and campaigns that actually travel across markets without losing their punch. You'd do anything for less fragmentation, fewer stakeholders slowing down every decision, and a creative pipeline that keeps up with the pace of change. Yeah, we'd all love to see bigger, faster results. We're all stretched thin, navigating economic uncertainty, and doing more with less.

Maybe, instead of fighting all these constraints, we need to embrace them.

It turns out teams that embrace constraints fuel growth, evolve fast, and deliver outsized results. The truth is that constraints breed creativity!

In this exhilarating plenary session, Andrew Davis will discuss the Cube of Creativity, four creative constraints you can add to any project to drive better outcomes faster.

You'll learn how one non-profit turned a shutdown into millions of dollars in donations. Andrew will reveal how a small bet with massive limitations resulted in a best-selling book. He'll show you how one business beat the odds by snooping through old government filings. You'll discover how one head of guest relations transformed the profitability of an entire company in a single day. You'll even learn how an intern transformed a multi-million dollar business in less than twelve hours.

More importantly, you'll walk away ready to apply intelligent constraints to your creative work, limitations that result in more innovation, less burnout, and outsized results.

Are you ready to embrace the constraints?