What makes YOU Different?

loyalty loop Sep 02, 2018

It's the end of winter here in the southern hemisphere. The whipped peaks of the Andes are white, and it's still cold enough to need a down coat in the shade.

I'm so sorry I haven't written in a few weeks, but I've been hibernating in my office like a Patagonian Puma working on my keynote speech for the most significant marketing event of the year (which starts on Tuesday.)

I haven't forgotten about you, my Loyalty Loop friends. In the last six weeks, I've been asking business people all over the world one question: "what makes you, your company, your products, or your services different?"

And the answers are disappointing. Why?

Well, I'm going to need a map, some Chilean laundry detergent, un poquito de español and a winter coat to try tackle the answer.

So, What makes YOU different?

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