How to Transform What You Market

loyalty loop Sep 21, 2018

I don’t know about you, but I do some of my best thinking in the car: on the way to the grocery store, to the airport, and especially on a long road trip.

On Monday, before I left on a three-hour drive, I learned one fact that convinced me not to think and drive.

For weeks, I've been looking forward to driving from a keynote in Orlando to my house in Boca Raton. I've been cherishing the solitude it would allow me to think about a marketing problem we all have: what EXACTLY is it we sell?

I fueled up for the journey with a sack full of beef jerky and two red bulls and was ready to think.

And that's when an Instagram post changed my perspective on how best to pass the time on the road. Even more importantly, the very same Instagram post answered the question I'd been pondering for days:

What EXACTLY do we sell?

This one Instagram post brought together a Harvard study, karaoke, and Uber in a flash of insight that I couldn't wait to share with you.

So, what did this Instagram post teach me?


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