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3 Secrets from a Great B2B Customer Experience

 

Who says B2B is boring?

Every time I share a great marketing example from a B2C company, I immediately get this:

"Drew, that's great if you sell something fun like beer or pizza. But we sell [insert tedious B2B mumbo-jumbo here]. What advice do you have for us?"

Well, your B2B business is only boring if you make it boring.

So, on this week's episode of the Loyalty Loop, I'll introduce you to a B2B experience that is better than most B2C brands. I'll show you why it works and reveal three simple things you can use to take your B2B experience from boring to brilliant.

I'll also show you how the lines between B2B and B2C have blurred since the pandemic started.

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