The One Principle That is Changing My Marketing!
Three years ago, I decided to launch a second business. It's a software tool for a very niche audience.
I've invested thousands of hours and over $100,000 in building and marketing the product. But it hasn't taken off - yet.
Don't stress. The tool is most likely not for you, and I'm not going to try and peddle it to you.
Instead, I've decided to take you behind the scenes while I apply the very same lessons I share with you each week. Will my insight deliver real-world results? Can we build an authentic Loyalty Loop experience?
So, this week on The Loyalty Loop, I've uncovered three principles in the most unlikely of stories.
It's got football (just in time for The Super Bowl.)
It's drowned in more intrigue than your half-time nachos have cheese.
It's even got a plot twist that proves these principles might work.
Most importantly, this story from 1985 has illuminated a few things I've failed to address in building my floundering side hustle.
Are they three things that might help you and your team?
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Company Name
Buzzing with Energy and Fun
"We absolutely loved having Andrew. Soooo many people enjoyed the session and everybody is still buzzing. Great energy, insight, and fun—the team felt challenged, inspired, and motivated in all the right ways."
Tanya Andreadis
Chief Marketing, Communications & Digital Officer
University of Miami
Exactly What We Hoped For
"Fantastic energy, phenomenal tailoring, and the most creative effort I’ve ever seen from an external speaker. Andrew made the talk feel so personal to the brand... we loved it!"
Devon Valenti
Segment Vice President, Marketing - Transportation & Logistics
Trimble Transportation
Incredible Energy
Andrew brought incredible energy to the room, challenged our thinking, and kept everyone engaged with his humor. He struck the perfect balance between inspiration and practical insight, leaving the group with ideas they could immediately put into action. His session made a lasting impact on everyone in the room.
Stasha Johnston
Senior Vice President Marketing
MONIN Americas
Highest Speaker Score of the Year
"Awesome, lively, and informative presentation and workshop. Andrew received the highest score of the year!"
Alyssa Rhoads
Executive Director
CEO Council of Tampa Bay
All Everyone Was Talking About!
"All anyone was talking about was Andrew's session! He did an amazing job and really brought it. His preparation and understanding of our industry made the talk very effective. Our clients really appreciated it!"
Philip Dolan
Chief Marketing Officer
CINC Systems
A Conference Standout
"We heard from so many attendees that Andrew's presentation was the highlight of the conference, and Drewdini’s song was so fun—a great addition to the morning!"
Jennifer Roush
Vice President of Operations
Texas Travel Alliance
See Andrew Live & In-Person
See all of Andrew’s AppearancesChatham, MA
A conference and networking event for individuals who lead, manage, or are involved in firms serving the luxury home design industry.
New Orleans, LA
Annual Conference for the Cit and Regional Magazine Association.
Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
